Privacy Policy
Last updated:
Brand: Bottle Track
Legal Entity: Sales Track Technologies Pvt Ltd
Email: info@bottletrack.in Contact No - 8296696090
Address: No 7, 1st Cross, Horamavu Agara, Samrudhi Layout, Bengaluru – 560043, Karnataka, India
Sales Track Technologies Pvt Ltd (“Company”, “we”, “us”, or “our”) operates Bottle Track, a liquor retail, bar, and restaurant management platform. This Privacy Policy explains how we collect, use, store, protect, and disclose information when you use our website, applications, software, and related services.
This policy is intended to provide clear information about our data practices and to support compliance with applicable Indian data-protection requirements, including the Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025, as applicable. The Government of India has notified the Rules with a phased commencement framework.
1. Information We Collect
Depending on how you use Bottle Track, we may collect the following information:
A. Personal Information
Full name
Business/company name
Email address
Mobile/telephone number
Business address
Billing and contact information
Account login information
User role and permissions
B. Business & Store Information
When you use Bottle Track for business operations, we may process information such as:
Store/outlet details
Product and inventory information
Sales and billing records
Purchase records
KSBCL purchase information, where applicable
Supplier information
Stock movements
Pricing and MRP information
Employee/user records entered by authorized business users
Reports and analytics
Store performance information
C. Device & Technical Information
We may automatically collect limited technical information, including:
IP address
Browser type
Device type
Operating system
Application version
Login timestamps
Usage and activity information
Error and diagnostic information
D. Information You Provide to Us
We may collect information when you:
Create an account
Request a product demonstration
Contact our sales team
Contact customer support
Subscribe to communications
Submit an enquiry or feedback
Register for early access
Use Bottle Track applications or services
2. How We Use Your Information
We use information collected through Bottle Track to:
Provide and operate our services
Create and manage user accounts
Process subscriptions and billing
Manage sales, inventory, purchases, and store operations
Generate business reports and analytics
Provide customer support
Respond to enquiries and demo requests
Improve platform functionality and user experience
Detect and prevent unauthorized access, fraud, or misuse
Maintain system security and reliability
Send important service-related communications
Provide updates about products and features
Develop and improve AI-powered features where applicable
Comply with applicable legal and regulatory obligations
We aim to process personal data for specified and legitimate purposes and provide appropriate information about the purposes of processing, consistent with India's data-protection framework.
3. AI & Analytics
Bottle Track may provide AI-powered features such as:
AI bottle recognition
Inventory verification
Demand forecasting
Reorder suggestions
Sales insights
Business recommendations
Automated analytics
Where AI features process uploaded images, business information, or other data, such information may be processed to provide the requested functionality and improve the accuracy and performance of the service.
We do not intend to use personal data for unrelated purposes without an appropriate legal basis, notice, or consent where required.
4. Cookies & Tracking Technologies
Our website and applications may use cookies and similar technologies to:
Keep users logged in
Remember preferences
Understand website usage
Improve performance
Monitor security
Analyze traffic and usage patterns
You may control cookies through your browser settings. Disabling certain cookies may affect some website functionality.
5. How We Share Information
We do not sell personal information to third parties.
We may share information with trusted service providers where necessary to operate Bottle Track, including providers of:
Cloud hosting
Database infrastructure
Email and communication services
Payment processing
Analytics
Security services
Customer support
Software integrations
Such service providers may access information only as necessary to provide services to us and subject to appropriate contractual or security arrangements.
We may also disclose information:
When required by applicable law
In response to valid legal requests
To protect our rights, property, users, or systems
To investigate security incidents or fraud
As part of a merger, acquisition, restructuring, or transfer of business assets
6. Business Data
Bottle Track is primarily a business management platform. Customers may enter business information belonging to their organization, employees, suppliers, or other parties.
The customer organization is responsible for ensuring that it has the appropriate authority, notices, permissions, and lawful basis to provide such information to Bottle Track for processing.
We process customer business data primarily to provide the services requested by the customer.
7. Data Security
We take reasonable technical and organizational measures designed to protect information against:
Unauthorized access
Unauthorized disclosure
Accidental loss
Destruction
Alteration
Misuse
Security measures may include access controls, authentication mechanisms, encryption where appropriate, secure infrastructure, logging, monitoring, backups, and other safeguards.
However, no internet-based system can guarantee absolute security.
8. Data Retention
We retain information only for as long as reasonably necessary for:
Providing our services
Maintaining customer accounts
Business and operational requirements
Legal and regulatory requirements
Resolving disputes
Preventing fraud and security incidents
Enforcing agreements
When information is no longer required, we may delete, anonymize, or securely dispose of it, subject to applicable legal and contractual requirements.
9. Your Rights
Subject to applicable law, individuals may have rights relating to their personal data, including rights concerning:
Access to information
Correction of inaccurate information
Updating personal information
Withdrawal of consent where processing is based on consent
Erasure/deletion where applicable
Grievance redressal
Information about processing activities
India's DPDP framework establishes rights and obligations relating to digital personal data, with detailed implementation governed by the notified Act and Rules.
To exercise an applicable right or raise a privacy concern, contact us at:
10. Children's Privacy
Bottle Track is intended for business users and is not designed specifically for children.
We do not knowingly seek to collect personal information from children through our services. If you believe that a child has provided personal information to us, please contact us so that we can take appropriate action.
11. Third-Party Services & Links
Bottle Track may integrate with or contain links to third-party services, websites, payment providers, software platforms, or other applications.
Those third parties may have their own privacy policies and terms. We are not responsible for the privacy practices of third-party services that we do not control.
We recommend reviewing the applicable privacy policies before providing information to third-party services.
12. International Data Processing
Depending on the infrastructure and service providers used to operate Bottle Track, information may be processed or stored in locations outside the state or country in which you operate.
Where applicable, we will take reasonable measures to ensure that such processing is carried out in accordance with applicable contractual, security, and legal requirements.
13. Data Breaches & Security Incidents
If we become aware of a personal data breach that requires notification under applicable law, we will take appropriate steps to investigate, contain, mitigate, and notify relevant parties or authorities as required.
The DPDP Rules 2025 establish requirements relating to security safeguards and personal-data breach notifications, subject to their applicable commencement dates.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
Changes to our services
New features
Changes in technology
Changes in applicable laws or regulations
Changes to our data practices
The updated version will be published on our website with a revised “Last Updated” date.
15. Contact Us
If you have questions, concerns, requests, or complaints regarding this Privacy Policy or the handling of your personal data, please contact us:
Sales Track Technologies Pvt Ltd
Brand: Bottle Track
Address: No 7, 1st Cross, Horamavu Agara, Samrudhi Layout, Bengaluru – 560043, Karnataka, India
Email: info@bottletrack.in Contact No - 8296696090
Privacy & Data Protection Queries
Please include sufficient information in your request to help us identify your account or the nature of your concern. We will review and respond to requests in accordance with applicable law and our internal procedures.